Innove Beauty & Wellness: Your Complete Guide to Advanced Skincare and Tanning

Innove Beauty & Wellness stands out as a key player in the beauty industry. This company focuses on blending science with skincare to create effective tanning and wellness options. It started as Sunless, Inc., and changed its name in 2025 to better show its growth into broader wellness areas. Innove now covers full-body skincare through quick, tech-based treatments. Businesses like salons and spas use its products to give clients natural-looking tans without sun exposure. The brand aims to boost confidence with safe, personalized solutions for all skin types.

The History Behind Innove Beauty & Wellness

Innove Beauty & Wellness began in 2000 under the name Sunless, Inc. It built a strong base in spray tanning equipment and solutions. Over the years, it grew by adding more brands and improving technology. In April 2025, the company announced its rebrand to Innove Beauty & Wellness. This move showed its shift toward a wider focus on beauty tech and skincare. The change helped unite its products under one name that highlights innovation in wellness. Today, Innove serves over 7,000 locations worldwide, handling millions of treatments each year.

The rebrand came from a need to match changing customer demands. People want fast, results-driven beauty options that fit busy lives. Innove responded by emphasizing AI and custom treatments. Randy Zeno, the CEO, noted that the new name reflects a commitment to science meeting beauty and technology. This history sets Innove apart as a leader that adapts to industry trends while keeping quality high. Its journey from tanning specialist to wellness expert offers lessons for other businesses in the field.

Key Brands in the Innove Portfolio

Norvell: Professional Tanning Solutions

Norvell ranks as the top choice for spray tan artists and their clients within Innove Beauty & Wellness. It provides a range of solutions, equipment, self-tanners, and accessories. The brand uses U.S.-made, natural, and organic ingredients for safe results. Key features include rapid formulas that develop color quickly and moisturizing sprays to lock in hydration. Norvell suits different skin tones and events, making it versatile for professionals. Innove supports this brand with education through Norvell University, which has trained thousands on business startup and service skills.

Users benefit from Norvell’s focus on even coverage and long-lasting tans. The handheld equipment allows precise application, ideal for salons. Clients often report smoother skin after use due to built-in skincare elements. Innove ensures Norvell products meet high standards, helping businesses increase profits. This brand shows how Innove combines practical tools with training to build successful tanning services.

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Mystic: Advanced Spray Booths

Mystic forms a core part of Innove Beauty & Wellness with its high-tech spray booths. The Unity booth stands out for its attendant-free operation and custom treatments. It offers 12 tan shades and add-on skincare options. Features like MagneTan spray ensure even application without streaks. The booth includes warm air, adaptive lighting, and audio guides for comfort. An app lets users control sessions easily. Innove designed Mystic for quick results, often in just minutes, appealing to busy clients.

This brand helps salons attract more visitors by providing safe, UV-free tans. Mystic’s technology reduces waste and improves efficiency for business owners. Innove provides support like marketing tools and forecasts for revenue. Clients enjoy the personalized feel, with options for fragrances and stances. Overall, Mystic shows Innove’s skill in creating user-friendly tech that enhances wellness routines.

VersaSpa: Skincare-Infused Tanning

VersaSpa brings skincare science to tanning in Innove Beauty & Wellness. The Pro booth uses marine algae to firm, detoxify, and hydrate skin during sessions. It has targeted nozzles for full coverage with simple stances. Pro-Connect monitors booth performance to keep things running smoothly. Innove made VersaSpa for fast treatments that combine tan with skin benefits. This makes it popular in spas and fitness centers where clients seek multi-purpose services.

Businesses find VersaSpa easy to integrate, boosting session numbers. Innove offers resources like FAQs and training to maximize its use. Clients notice improved skin texture and glow after treatments. The brand’s focus on natural elements aligns with Innove’s wellness goals. VersaSpa proves how Innove turns basic tanning into a health-focused experience.

WellFit: Full-Body Skincare Treatments

WellFit represents Innove Beauty & Wellness’s push into pure skincare. It delivers whole-body treatments through booths like VersaSpa Pro in under two minutes. Products hydrate, firm, and rejuvenate skin without tanning if desired. Innove plans to expand with WellFit Home for at-home use. This brand uses advanced actives and smart formulas for real results. It’s ideal for salons wanting to add wellness options and draw new clients.

WellFit stands out for its contactless application, making it hygienic and quick. Innove supports it with education on benefits like better skin health. Users report feeling refreshed and confident. This brand highlights Innove’s shift toward tech-driven wellness beyond tanning.

Innove Products and Technologies

Innove Beauty & Wellness offers a lineup of spray booths that set industry standards. The Mystic Unity and VersaSpa Pro use advanced sprays for even tans. Features include custom shades, fragrances, and skincare add-ons. Innove builds these in-house for quality control. Businesses get tools like apps and monitoring systems to run operations smoothly. These products help create glowing skin safely, avoiding UV risks.

Solutions and self-tanners from Innove provide options for pro and home use. Norvell’s rapid formulas develop color fast with natural ingredients. They include moisturizers to keep skin soft. Innove ensures these work for all tones, reducing orange hues. Users can pick from sprays, lotions, or mists. This range lets salons offer complete services while clients maintain results at home.

Innove integrates AI for better personalization. Booths adjust treatments based on user needs. This tech makes sessions efficient and effective. Innove’s focus on science leads to innovations like MagneTan for flawless coverage. These elements make products stand out in a crowded market.

Benefits of Innove for Businesses and Clients

For businesses, Innove Beauty & Wellness means higher profits and easier operations. Salons can offer quick treatments that attract repeat customers. Innove provides training, marketing assets, and support to grow services. Products like booths reduce staff needs with attendant-free designs. This cuts costs while increasing session volume. Clients get consistent results, building loyalty. Innove’s tools help forecast earnings, aiding smart decisions.

Clients gain safe, natural tans that boost confidence. Innove products avoid sun damage, using organic elements for skin health. Treatments hydrate and firm, offering more than color. Personalized options suit individual preferences. Many report better skin feel after use. Innove’s wellness approach fits modern lifestyles, making beauty accessible and enjoyable.

Future Directions for Innove Beauty & Wellness

Innove Beauty & Wellness plans to grow with more AI and home products. The company will roll out WellFit Home for daily routines. It aims to partner with more salons for wider reach. Innove focuses on custom beauty tech to meet diverse needs. CEO Randy Zeno sees a future where science transforms skin care. This includes smarter formulas and booth updates. Innove stays ahead by listening to trends and investing in research.

Why Choose Innove Beauty & Wellness

Innove Beauty & Wellness offers reliable solutions for tanning and skincare. Its brands provide quality, backed by science and tech. Businesses and clients find value in safe, effective products. Innove’s support system ensures success. As the industry evolves, Innove leads with fresh ideas. Consider it for your beauty needs to experience the difference in wellness-focused care.